Element Pv

Brand kit

Privasium is drawn as an element. Its mark is a tile from a periodic table with one change: the atomic number, the figure every element must publish, is struck out by a bar that runs in from the edge of the tile. The bar is the idea, and it carries through the product wherever something is hidden on purpose.

Default

Green

Light

Colour

Dark, and one accent. Pv green marks what is hidden and the action that matters. Up and down are a separate pair.

Paper

#070f0d

The page

Card

#0c1613

Tiles and panels

Ink

#eef5f1

Words, neutral buttons

Mute

#94a49d

Secondary words

Hairline

#1b2925

Every rule

Pv green

#3de8a6

Hidden, and the action that matters

#7bdc8d

Buys and gains

Down

#ff8a7a

Sells and losses

Amber

#f3c769

Caution

Type

Instrument Sans

Everything you read, from headlines to labels.

$412,081.50

DM Mono, tabular, for every figure, address and hash.

The redaction bar

Launched by

A solid green bar means hidden.: It marks private launches and anything kept off the record. Green elsewhere is only the primary action and the current tab.
A bar, never a name.: A private creator is a bar. Never invent a pseudonym, a pixel avatar or a random handle to stand in for one.
One width.: A bar hides length as well as content, so it is drawn the same width whatever it covers.
Loading is grey.: Skeletons are grey and pulse. Green bars are still. Nobody should mistake one for the other.